“We want to make sure that folks understand that there are tools out there to access information. Gilmore said the new Smokey Bear campaign is part of a long-term effort to protect the nation’s wildlands. And in those areas, it's especially important for folks to be aware of what the local weather conditions are.” "There are areas across the United States that are experiencing drought. And that can happen in Florida, it can happen in Kansas, it can happen in Washington," Gilmore said.
“All it takes is a dry bed of vegetation, and a spark. Gilmore said wildfires can occur in all regions of the United States and at any time of year. Department of the Interior, 90% of wildfires are caused by humans. “I think a lot of folks have grown up with Smokey Bear, we all hear his tagline at play in our minds - 'Only you can prevent wildfires' - and we see that iconic image of the Smokey Bear hat and the shovel in his forest jeans, just out there watching and making sure that folks are recreating responsibly and preventing wildfires,” Gilmore said.Īccording to the U.S. Jessica Gilmore, a Fire Prevention Technician on the Okanogan-Wenatchee National Forest, said Smokey Bear has been an effective mascot for wildfire prevention for decades. Launching this week, a new wildfire prevention campaign from the USDA Forest Service features an animated Smokey Bear virtual assistant that will share wildfire prevention tips and answer common questions about outdoor safety.
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